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Brand Manager Resume |
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Jeremy Luper
2086 Griffin Street
Phoenix, AZ 85034
(888)-655-6880
j.luper@tmail.com
Objective
To seek a position in a fast growing company as a Brand Manager to enhance skills in marketing and sales, business development, and consumer promotional strategic planning and execution.
Summary of Qualifications
Knowledge in consumer and market insights, innovation, and product portfolio management , Business and brand development
Results oriented and excellent technical abilities
Excellent managerial skills
Keen eye for meticulous developments of the brand and quality of products
Professional Experience
Private Brands Brand Manager, January 2007 – Present
MillerCoors LLC, Denver, CO
Responsibilities
Managed the development and execution of yearly marketing plans in support of business goals.
Developed marketing objectives, strategies, and tactics of rationale to support brand name quality.
Guided in-depth consumer understanding.
Translated consumer insights into actionable marketing strategies and tactics.
Managed the development of brand equity statements, brand positioning, and brand identity.
Associate Brand Ambassador, May 2004- December 2006
Coinstar, Oakbrook Terrace, IL
Responsibilities
Tracked marketing metrics such as share/POS, distribution, and pricing.
Recommended conclusions and action steps for the brand and business solutions.
Supported consumer insights in executing custom research and development.
Developed research materials and product samples.
Participated in brand strategy discussions and in setting consumer target for the product.
Education
Master’s Degree in Business Management, 2004
New York University
Bachelor’s Degree in Business Management, 2002
New York University
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